Introduction
Social connections are an important part of the Fohr platform. While we cant rely only on API it can be helpful to understand what comes from the different connection types.
Connections give us accurate real time metrics related to demographics, post data, and reporting. Reminder you can always refer to the Fohr Dictionary for insights on our formulas and metrics. It can also help creators receive more opportunities!
Quick notes before you dive in
The last two years of a creators posts are visible and queryable on the platform
Training Materials
this section holds all the training materials you need to understand social connections
Metrics Only Available Through Authentication
Below is a breakdown of the additional metrics that are only available to your partnering brand or agency through authentication:
| TikTok | YouTube | Blog | ||
|---|---|---|---|---|
| Views (Impressions) | ✔️ | ✔️ | ||
| Reach | ✔️ | ✔️ | ||
| Video Views | ✔️ | ✔️ | ✔️ | |
| Replies | ✔️ | |||
| Shares | ✔️ | ✔️ | ✔️ | |
| Taps Forward/Back | ✔️ | |||
| Saves | ✔️ | ✔️ | ||
| Audience Demographics | ✔️ | ✔️ | ✔️ | ✔️ |
| Clicks | ✔️ | |||
| Total Watch Time | ✔️ | ✔️ | ||
| Avg Watch Time | ✔️ | ✔️ | ||
| Unique Visitors | ✔️ | |||
| Avg Views and Screenshots per Snap/Spotlight | ||||
| Avg Session Duration | ✔️ | ✔️ | ||
| Avg Page View per Session | ✔️ | |||
| Organic Views | ✔️ | |||
| Paid Views | ✔️ |
TikTok API
TikTok shares the same information for all connection types! Check out the chart above for more information.
Instagram API
Below you will find a chart highlighting the information we receive from each connection type.
| FB Login | IG Login | Discovery | |
|---|---|---|---|
| Public profile info (bio, profile picture, follower count) | ✔️ | ✔️ | ✔️ |
| In Feed Posts (captions, hashtags, and mentions) | ✔️ | ✔️ | ✔️ |
| Reels (captions, hashtags, and mentions) | ✔️ | ✔️ | ✔️ |
| Stories | ✔️ | ||
| Story Insights (views, unique views, taps forward/back, replies) | ✔️ | ||
| Like and Comments | ✔️ | ✔️ | ✔️ |
| Reach | ✔️ | ✔️ | |
| Saves | ✔️ | ✔️ | |
| Shares | ✔️ | ✔️ | |
| Reach | ✔️ | ✔️ |
Requirements before connecting
Connecting Instagram and Facebook
Before you connect, make sure you have Instagram set up correctly to avoid error.
- You must have a Business or Creator Instagram account. To learn more check out the page below.
- A public-facing Facebook Page must be linked to your Instagram account. To learn more check out the page below.
If you connected to the wrong account have no fear, you can update this!
- The Fohr profile will automatically connect to whichever Instagram account is open on your device/computer at the time of connecting- you can disconnect your Instagram in the Settings tab, then sign completely out of Instagram, then reconnect to whichever account you wish. It takes up to 24 hours to backtrack the incorrect content out and new account content in.
- The Fohr profile will automatically connect to whichever Facebook account is open on your device/computer at the time of connecting- you can disconnect your Facebook in the Settings tab, then sign completely out of Facebook, then reconnect to whichever account you wish.
API Details
Instagram API with Facebook Login
- Instagram’s official business-level connection. Creators log in using their Facebook account, and their Instagram account must be a Creator or Business account linked to a Facebook Business Page.
- What we get
- All content types – feed posts, reels, and stories.
- Stories insights – total views, unique viewers, taps forward/back, replies.
- Content performance – likes, comments, reach, views, saves, shares.
Instagram API with Instagram Login
- A quicker connection method that uses the creator’s Instagram login flow. Ideal for those without a Facebook Business Page; creators will be prompted to switch to a Creator or Business account if they haven’t already.
- What we get
- Feed and Reels posts – photos, videos, and reels with captions, hashtags, and mentions.
- Content performance – views, reach, likes, comments, shares, saves.
- What we don’t get
- No Stories posts – this method does not provide story posts or story insights.
Instagram Discovery API
- Our way of finding creators on Instagram without requiring them to connect their account. Creators must have a Business or Creator Instagram account to be discoverable.
- What we get
- Public profile info – bio, profile picture, follower count.
- Feed and Reels posts – photos, videos, and reels with captions, hashtags, and mentions.
- Engagement data – likes and comment counts.
- What we don’t get
- No Stories – this method does not provide story posts or story insights.
- No views data – except for public Reels view counts. We estimate views for posts without views data.