What is a Professional Instagram account?
Professional Instagram accounts provide additional features that help Creators and publishers manage and measure their business on the platform. There are two types of Professional accounts: Business and Creator.
- Business accounts are best suited for retailers, local businesses, brands, organizations and service providers.
- Creator accounts are best suited for public figures, content producers, artists and influencers.
Both of these types of accounts provide additional analytical insights into your profile's content performance and audience data to help you grow your account, understand your performance, and manage your messages.
How do I change my account type?
- Begin by opening the Instagram app on your mobile device
- In the bottom navigation bar, tap or your profile picture in the bottom right.
- Tap (or More) on the top right to go to your Settings and activity.
- Scroll down to Your insights and tools and select Account type and tools.
- Select Switch to professional account.
- Select the category that best describes what you do and decide whether you would like to display this information on your profile. The category you choose does not determine whether you’ll set up a Business or Creator account.
- Select Switch to professional account.
- Select your preferred account type, then tap Next.