Introduction
This page is an early but meaningful step toward predictive capabilities. It helps us reason more clearly about creators today, and it lays the groundwork for exposing more intelligent, expectation-based insights to clients.
Check out an example here.
Quick notes before you dive in
This feature is in BETA meaning it is only accessible to Fohr users. The top section is also available to some platform clients.
Training Materials
this section holds all the training materials you need to understand the New Stats Page.
Key Features
Overall performance
- Expected Performance: Median views per post with percentile breakdowns
- Volatility: Consistency indicator (lower = more predictable)
- Engagement Quality: Engagement Per View, Viewership Rate, and Engagement Rate metrics
- Momentum: Recent performance trend (up/down/stable)
- Activity: Posting frequency with inactivity warnings
Tier Comparison
- Percentile rankings (Views, ERV, ER) within the creator's follower tier and content categories
- Visual comparison to tier averages
Performance over time
- The chart visualizes weekly performance trends and smoothed rolling medians to identify patterns over time.
- Weekly median (solid): median for each week
- 4-week rolling median (dashed): smoothed trend
- Toggle between Views and ERV
Simulation
- This provides a probabilistic forecast of expected performance for a single post based on historical data.
- In simple terms: "Based on this creator's past performance, here's what you can expect if they post for your campaign."
- What it does
- Uses statistical models to predict performance
- Weights recent posts more heavily
- Analyzes the creator's last ~13 months of posts
- Requires at least 10 posts to simulate
- Returns expected views distribution, quantiles, and confidence metrics
Page Structure
- Simulation Data at the top (what might happen next).
- Think of this as: “Based on recent trends and cleaned data, what should we expect going forward?”
- This section works differently. It always looks at the last 12 months. It only uses certain types of posts (like reels/videos)
- It gives more weight to recent posts
- It removes unusual or extreme posts that could distort results
- It runs a simulation to estimate future performance
- Think of this as: “Based on recent trends and cleaned data, what should we expect going forward?”
- Historical Stats on the bottom (what has happened).
- Think of this as: “What did this creator actually do in the past?”
- This section looks at the posts you selected (for example, last 30 or 90 days). It uses all posts in that timeframe
- It treats every post the same, whether it was yesterday or 6 months ago. It simply shows you the raw performance
- Think of this as: “What did this creator actually do in the past?”
VPD Side Panel
- VPD is becoming a core concept in how Fohr evaluates performance and predictive outcomes - it became clear it needed more context than a simple tooltip!
- The new side panel provides clearer explanation using language from Fohr’s existing predictive/VPD materials
- The framing stays consistent with how we talk about it with clients.
- This can be found on
- New Stats
- Group Simulation
- Campaigns KPI