Campaign Overview

A template for creating new articles with Notiondesk.

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Giuliana Truppi
4 min read
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Introduction

Campaigns are a large scale section that encompasses several features. This page is meant to introduce you to the flow of campaigns. There are specified documents for each of the features of the campaign process.

As the platform evolves, users will have access to these features in other parts of the platform with better UX.

Campaigns are accessible to all users who belong to your brand. They are also available to any Creator you have sent the brief to.

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Training Materials

this section holds all the training materials you need to successfully begin your campaign

Sharing Campaigns With Creators

  • On Platform
    1. After you open your campaign, head to the participants tab.
    1. Click the ellipses on the right-hand side.
    1. Click "Offer URL" which will open a tab in a new window with a preview of the brief.
    1. Review the brief to ensure it has all the correct information.
    1. Click "Send to Influencer" on the top right.
    1. You're done! This will send the influencers Fohr profile directly.
  • Off-Platform
    1. Go to the creator’s brief with in campaigns → participant → ready for campaign
    1. In the brief tab click "Preview"
    1. Click "Invite Creator to Fohr"
    1. Enter the influencer’s email address and click Send Invite
    • That’s it! The creator will receive an email with a link to claim their account, join Fohr, and participate in your campaign. The campaign will show in the creators profile as soon as they complete their Fohr profile.

Campaign Basics

  • To find a campaign you can click campaigns on the left navigation bar. From there you can use the search bar to search for your campaign. Use the title or keywords to find it easily.
  • Quick and easy campaign access is a priority for us! In the campaigns tab, you can view campaigns in either list or card format. Sort by date created or alphabetically, A-Z. Use the status dropdown to filter by campaign status, or simply search by name with the search feature.
  • Your dashboard shows campaign-related posts and notifications for your next steps. For detailed campaign info, head to your campaign page to view live reports with real-time data as content is posted.
  • For a full overview of your campaign, check the reports tab, where you can search for your campaign and track comprehensive data as it progresses.

Creator Basics

Participating in a campaign at Fohr is an exciting opportunity! Here’s what you should know to get started:

1. Campaign Goals and Expectations

  • Understand the brand’s objectives: Are they looking for reach, engagement, or specific creative content?
  • Review the deliverables: Know the types of posts, captions, and timelines required.
  • Being clear on these aspects will set you up for success and ensure a smooth experience working on campaigns with Fohr!
  • When you're invited to a campaign, you’ll receive a notification in your Fohr account, and a Fohr campaign manager will reach out with all the details. Be sure to keep your profile up-to-date to stay in the running for future campaigns!
  • The following are part of the campaign process using Fohr
    • Campaign Brief: A Fohr Campaign Manager or Brand will reach out to you directly to begin your work on a campaign. You will first review and accept the campaign brief and contract.
    • Content Creation: Once you accept you will begin making content which will be reviewed by the brand or Fohr team. After it is uploaded you will receive feedback or approval.
    • Go Live: After your content is approved you will go live during the campaign flight window!
    • Insight Submission: 48 hours after your content is live you are able to upload your insights. Once insights are uploaded you are able to submit your invoice and request payment.

2. Content Guidelines

  • Ensure your content aligns with the brand’s voice and values.
  • Follow any specific creative briefs, including hashtags, formats, or tone of messaging.

3. Contracts and Agreements

  • Make sure you’ve reviewed and signed the campaign contract.
  • Pay attention to exclusivity or non-compete clauses.

4. Attribution and Tracking

  • Tag the correct accounts and use the required hashtags for proper attribution.
  • Your posts may be tracked for performance metrics, so follow all posting guidelines closely.

5. Communication and Support

  • Stay in touch with the campaign manager. Fohr encourages open communication to address any questions or feedback.
  • If you encounter technical issues or need clarification, the Fohr team is there to assist.

6. Payment

  • Understand the payment terms: Know how and when you’ll be compensated for your work.

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