Introduction
Based on feedback patterns on the new pages, we’ve added a VPD explanation panel directly in the platform. No need to guess or infer what these terms mean and how they are calculated, it is all laid out for you in this panel.
Quick notes before you dive in
- VPD is becoming a core concept in how Fohr evaluates performance and predictive outcomes - it became clear it needed more context than a simple tooltip!
- The new side panel provides clearer explanation using language from Fohr’s existing predictive/VPD materials
- The framing stays consistent with how we talk about it with clients.
Training Materials
this section holds all the training materials you need to utilize the VPD side panel.
How to Use:
- scroll down to the Pricing Intelligence section, which is admin only, you will see a section that says “What is VPD?” right above the graph.
- Click this button and a side panel will appear where you get more information about VPD. You can even use this to calculate VPD.
- Example:
- Let's say you would like $100,000. total views, and you are willing to spend $10,000. You can see here, based on the four benchmarks, if this is below average, average, strong, or excellent.
- Since this is 10 views for every $1 spent, you know that this is below average. we can change this to 1,000.
- And then you have excellent VPD. The section at the bottom explains why VPD is important, how, how we approach VPD, how to use VPD, and a summary of what VPD is.
Where:
- New Stats Page
- Group Simulator
- Campaigns KPI Dashboard