Introduction
- Social listening is the process of monitoring social media platforms and online channels to track conversations, mentions, and feedback about your brand, products, competitors, and industry. It goes beyond simply checking notifications—social listening helps you understand how people truly feel and talk about your business in real time.
- By analyzing this data, you can:
- Discover trends and insights
- Improve your products or services
- Respond to customer feedback
- Monitor brand reputation
- Stay ahead of competitors
- In short, social listening helps you make smarter, more informed decisions by keeping your finger on the pulse of your audience.
Training Materials
this section holds all the training materials you need to successfully utilize on platform Social Listening
Setup
- To capture the juiciest insights for your brand, head over to your Settings page and fill in a few key details. You’ll find three handy sections:
- Brand Terms
- Industry Terms
- Competitor Terms
- Here, you can add hashtags and mentions you'd like to keep an eye on. For example, if you're a major retailer, you might want to track hashtags and mentions related to your top competitors.
How To Use
- Once you've added your terms, our social listening magic gets to work
- Automatically updates your homepage with helpful graphs and insights!
- Allows you to use competitor term filters in search